Hannah Wesson

Selective retention marketing is a strategy that aims to retain and grow customers who are most likely to be profitable. Those who’ll buy again, refer you to a friend, and provide you with great reviews....

Negotiating a budget can be stressful. Marketers need to adhere to strict budgets while prioritizing growth, all while ensuring they maintain the most cost-effective options for their company....

Have you heard of a t-shaped marketer? It’s a pretty big deal. T-shaped marketers are valuable because they have a good understanding of the entire marketing strategy. Here’s how you can get started and become a t-shaped marketer....

Craft a seamless customer experience with proven revenue marketing strategies. Engage users, maximize lifetime value, increase sales....

Influencer marketing has been picking up momentum in recent years. If you’re thinking of hiring an influencer for your B2B organization, check out these tips for picking the right one for your brand....

As we head into 2024, it’s time to look at all the emerging (and continuing) trends in B2B marketing....

Struggling to see results from email campaigns? Our proven tips help increase clicks, engagement, and sales for your next email....

Tight marketing and sales alignment is crucial. Discover proven ways to get your teams working together seamlessly for bigger wins....

Unlock 2023/24 B2B social media trends: elevate your strategy, outperform the competition, and stay ahead!...

Learn how to build brand awareness from revenue marketers who have been there and done it, including budget allocation, metrics, and more....

Discover the top email marketing trends for 2023 - from AI to UCG, find out what strategies you need to implement this year for success....

In this article, we're going to dive into all the nooks and crannies of optimizing your website for lead generation....

Data is an extraordinary tool that helps marketers better understand their customers' behavior. Machine learning is a crucial for managing this substantial data....

Video marketing is a powerful tool in B2B. In this guide, we take you through the importance of video marketing and tips for producing video....

Discover the world of B2B event marketing, how to establish goals, build engagement, measure its success, and more....