Saima Chadney

To truly reap the benefits of ABM, you need to be able to track the progress of your strategy and identify what’s working well and what needs improving. This is where KPIs come in....

So, you’ve decided to implement an ABM framework. Great stuff! You might have even identified your target accounts and created personalized content tailored to each of them. But where do you post this content to ensure your target customers will actually see it?...

When it comes to customer retention, you must build a relationship with existing customers. So how can you use email marketing to facilitate this?...

Stay up to date with the hottest trends in B2B video marketing, both now and what to look forward to in 2024....

Data is an extraordinary tool that helps marketers better understand their customers' behavior. Machine learning is a crucial for managing this substantial data....

Discover the world of B2B event marketing, how to establish goals, build engagement, measure its success, and more....

Collaborating with other departments is vital to customer retention. It’s common for marketers to make the mistake of focusing on supporting clients only up until they’re passed on to the sales team....

Your employee's time is vital. To be agile in your marketing, you need to host team meetings that are quick, well organized, and productive....

Using social media to connect with your current customers is an effective way to show your value and build trustworthy relationships. This will increase the likelihood of them becoming repeat buyers and advocates for your brand....

This article will provide you with everything you need to know about what your B2B events strategy should look like in different stages....

If you want to increase the number of leads you are getting from social media, homing in on your brand's LinkedIn profile or creating one, if you haven't already, is definitely the way to go....

This article will provide a guide into exactly what long-tail keywords are, why they are specifically important for B2B marketing, and how best to use them to optimize your SEO strategy....

Building an effective bank of keywords is an integral part of your SEO strategy. This article will provide a guide on how best to do this to ensure your SEO strategy is the most effective....