Create & contribute

B2B marketers have questions, maybe you have the answers? We’re happy to provide you with the platform, whether it’s a response to some frequently occurring issues, some key insights from your experiences, a piece of new research, or even just something really dang cool*.

*So long as it relates to B2B marketing, so no videos of surfboarding dogs (although if you can offer us a convincing connection between dogs who hang ten and marketing to businesses we might consider it 🐶🏄).

Why us?

Our mission is to provide insights and guidance on shaping the future of B2B marketing. To be part of that conversation, this is the place to start. We’ll put your content in front of B2B marketers all over the world.

Once your content is on the site, we’ll:

  • Share the content with the rest of the community
  • Promote it across all of our social media channels

We’ll promote your personal brand for you.

Ready to rock and roll? Here’s how to get started.

How to contribute

Step 1: submit your subject

Before you get started, give us a heads-up via email at contribute@b2bmarketingalliance.com on what you’re planning on writing about. We’re open to a wide range of subjects but we need to make sure that:

  1. It’s within the subject of B2B Marketing (see our note about surfboarding dogs above).
  2. It’s not in conflict with something else we, or other contributors, might have in the pipeline.

Some ideas to get you started:

  • Lead generation and nurturing
  • B2B marketing channels and best practices
  • B2B vs B2C marketing practices
  • B2B marketing content strategy

Step 2: follow the rules

“I’m not a regular mom/platform for B2B marketers. I’m a cool mom/platform for B2B marketers” (Mean Girls, 2004). With that said, we do have some guidelines you’ll need to follow to get onto the site.

  • Articles need to be no less than 800 words
  • Any images provided must be royalty free
  • We’ll need a picture of the author and a short bio (150 words max)

Also, while we always appreciate a good hustle, we’d prefer you didn’t use the article to promote your own (or business’) products and services. For that, check out our sponsorship opportunities instead.

Our editors reserve the right to rewrite and cut copy, change the title of your article or modify the piece as necessary.

We do accept articles that have been previously published elsewhere, however there will be a three week waiting period for a live date if the article sent is newly published. Articles that are not exclusive to B2B Marketing Alliance will include a canonical link back to the original post.

Likewise, we request that contributed articles remain exclusive to B2B Marketing Alliance for three weeks from publication, after which time they can be republished, with a canonical link back to our site.

Step 3: Submit your work

Just send it over to us via email. Include the link/attachment to your article, if it's already written, along with your profile pic and bio, unless you’re already set up as a contributor.

Yawn, time for the boring bits…

Image policy

We include images with every post. Stock photography will be chosen by our team and will be posted with your entry unless you have a particular image you wish to use. By including any photos, screenshots, or images, you consent to allow B2B Marketing Alliance to post this image with proper credit to you and/or the creator.

Links in your post should be relevant to the story you’re telling and provide context to your audience. When referring to another article or piece of research, please use proper citation or link to the source material.

Syndication policy

We reserve the right to use any and all contributed content, with credit to any authors, in its entirety or in portions for promotional purposes, including in social media, other blogs, or newsletters. B2B Marketing Alliance may choose to cross-post to Medium, LinkedIn, or other blogging services.

Surfing dog gif