Copywriting

Everything you write for marketing purposes which people outside your company will read or hear is copy. A blog post, video script, social media post, PowerPoint presentation, and more. Even the descriptions of tags on your website, so this description of copywriting is copy.

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How to use long-tail keywords to improve your B2B marketing

This article will provide a guide into exactly what long-tail keywords are, why they are specifically important for B2B marketing, and how best to use them to optimize your SEO strategy....

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Copywriting

75 great promotional words to use

The words you use have a direct impact on the actions people take. They’re the difference between someone looking at your advert and thinking “hmm, sounds interesting” and “wow, I’m going to give them a call right now.”...

11 quick and easy tips to improve your writing

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Copywriting

11 quick and easy tips to improve your writing

If you’re currently responsible for all or some of your business’ content, here are 11 super simple tips to help polish up your next piece - whether that be a technical guide, sales one-pager, web copy or social ad....

Tailoring your text to suit different platforms

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Copywriting

Tailoring your text to suit different platforms

Each outlet brings opportunities, but each opportunity comes with style barriers because what works in-app won’t necessarily sell on social. So, to help you hit your targets, here we’ll explain how you can optimise your words for each platform....