Everything you write for marketing purposes which people outside your company will read or hear is copy. A blog post, video script, social media post, PowerPoint presentation, and more. Even the descriptions of tags on your website, so this description of copywriting is copy ?.
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The B2B Marketing Alliance came onto the scene in January 2021 with a mission of disrupting the B2B space, and creating (brace yourself marketers) that semi-mythical “single source of truth” we all desire.