Members-only Retention marketing What is selective retention in marketing? Selective retention marketing is a strategy that aims to retain and grow customers who are most likely to be profitable. Those who’ll buy again, refer you to a friend, and provide you with great reviews....
Members-only Revenue marketing How to negotiate your marketing budget Negotiating a budget can be stressful. Marketers need to adhere to strict budgets while prioritizing growth, all while ensuring they maintain the most cost-effective options for their company....
Members-only Revenue marketing What is a t-shaped marketer? Have you heard of a t-shaped marketer? It’s a pretty big deal. T-shaped marketers are valuable because they have a good understanding of the entire marketing strategy. Here’s how you can get started and become a t-shaped marketer....
Members-only Revenue marketing Improving the customer journey with revenue marketing Craft a seamless customer experience with proven revenue marketing strategies. Engage users, maximize lifetime value, increase sales....
Members-only Branding How to find the best influencers for your brand Influencer marketing has been picking up momentum in recent years. If you’re thinking of hiring an influencer for your B2B organization, check out these tips for picking the right one for your brand....
Members-only B2B marketing B2B marketing trends to watch in 2023/24 As we head into 2024, it’s time to look at all the emerging (and continuing) trends in B2B marketing....
Members-only Email marketing Email marketing best practices Struggling to see results from email campaigns? Our proven tips help increase clicks, engagement, and sales for your next email....
Members-only Team alignment How to align marketing and sales in your business Tight marketing and sales alignment is crucial. Discover proven ways to get your teams working together seamlessly for bigger wins....
Members-only Social media What's trending in B2B social media marketing for 2024? Unlock 2024 B2B social media trends: Elevate your strategy, outperform the competition, and stay ahead!...
Members-only Branding How to build brand awareness Learn how to build brand awareness from revenue marketers who have been there and done it, including budget allocation, metrics, and more....
Members-only Email marketing B2B email marketing trends for 2023/24 Discover the top email marketing trends for 2023 - from AI to UCG, find out what strategies you need to implement this year for success....
Members-only Lead generation How to optimize your website for lead generation In this article, we're going to dive into all the nooks and crannies of optimizing your website for lead generation....
Members-only AI The role of machine learning in direct marketing Data is an extraordinary tool that helps marketers better understand their customers' behavior. Machine learning is a crucial for managing this substantial data....
Members-only B2B video marketing What is B2B video marketing? - Your complete guide Video marketing is a powerful tool in B2B. In this guide, we take you through the importance of video marketing and tips for producing video....
Members-only Events marketing What is B2B events marketing? - Your complete guide Discover the world of B2B event marketing, how to establish goals, build engagement, measure its success, and more....